Netflix Announces ‘Stranger Things’ Spinoff, Duffer Brothers Forms Upside Down Pictures

(L-R) Matt Duffer and Ross Duffer attend the Netflix Stranger Things ATAS Official Screening at Raleigh Studios Hollywood on May 27, 2022 in Los Angeles, California.

Emma McIntyre | Getty Images Entertainment | Getty Images

Netflix plans to bolster its offerings with more content from its most popular property, “Stranger Things.”

The streaming giant revealed on Wednesday that the creators of the hit series, Matt and Ross Duffer, have formed Upside Down Pictures, a new production company that will develop film and television projects, including a “Stranger Things” spin-off. as part of the brothers’ overall deal with Netflix.

The company also teased a new play set in the world and mythology of “Stranger Things.”

Streaming pundits expected Netflix to double its franchises as subscriber growth slowed and recently declined. Adding “Stranger Things” content is a natural move for Netflix. Not only does it already have an overall deal with the Duffer Brothers, “Stranger Things” just surpassed one billion hours watched on the streaming platform, a feat only accomplished by another show, “Squid Game.” .

“Matt and Ross are an exceptionally unique talent with such sharp and clear vision,” co-CEO Ted Sarandos said in a statement Wednesday. “They’re all about the details – it’s no coincidence that ‘Stranger Things’ blew through the zeitgeist to become the epic pop culture phenomenon it is today.”

Hilary Leavitt, who developed “Orphan Black”, “Ozark” and “The Great”, has been hired to direct Upside Down Pictures.

The new production company “will aim to create the kind of stories that inspired the Duffers growing up,” according to a statement. “Stories that take place at this beautiful crossroads where the ordinary meets the extraordinary, where the great spectacle coexists with the intimate work of the characters, where the heart prevails over cynicism.”

Upside Down Pictures is also planning a live-action adaptation of the Japanese manga “Death Note.” Netflix previously released an American adaptation of “Death Note” in 2017.

Additional projects include an original series from the creators of “Dark Crystal: Age of Resistance” and a series adaptation of Stephen King and Peter Straub’s epic fantasy novel “The Talisman.”

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